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Portent provides a good quick and dirty guide to SEO.

A large swath of these issues are address in our SEO work with clients, so if you’re an existing customer or work with a similarly well-rounded group of geeks, these items can be checked off your list in advance.

However, many of the recommendations provided by Portent are content-specific, so the list is worth reading for non-technical folks who have an editorial role in their company’s website.

It’s only when both sides come together—technical and editorial—that SEO can have a significant impact.