Vice’s Mark Duffy start off his piece by quoting Tom McElligott for the Fallon McElligott Rice ad agency:
I would much rather overestimate than underestimate the intelligence of the consumer.
Duffy then draws a comparison between McElligott and the attitude of social media managers:
They seem to believe their customers have the brain power of a baked potato.
What follows are eight priceless examples of great brands allowing their social media teams to condescend to their customers. This may be my personal favorite:
Don’t let your brand be undermined by this kind of shameful like and tweet bait.