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2014 Guide to Business SEO

Portent provides a good quick and dirty guide to SEO. A large swath of these issues are address in our SEO work with clients, so if you’re an existing customer or work with a similarly well-rounded group of geeks, these items can be checked off your list in...

FeedBurner Stats Hit Zero

It seems like the sky is falling lately on the web.  I’ve just finished the process of moving ReadyMadeWeb’s domains away from GoDaddy after their DNS outage and I’m working with many clients who want to do the same.  Then today I was met with a...

Traffic Measurement in New Media

I recently gave a talk to a group of young non-profit leaders interested in learning more about new media and how to measure the effectiveness and impact of marketing efforts.  I thought I’d share the keynote presentation in which I cover issues such as the...

Making Sense of Web Traffic Numbers

photo credit: Mykl Roventine Carl Bialik of the Wall Street Journal recently covered the business of web traffic measurement and how the data gathered by services like Compete, Quantcast, comScore, Omniture, and Google Ad Planner differs wildly.  I’d like to...

Three Sure-Fire Traffic Generators

photo credit: i:tzharr Create an XML Sitemap – Giving Google a clear map of every post on the site can mean that Google indexes the site much more frequently. After completing a recent relaunch of an already long-established site that previously had no sitemap, it...