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Some Holidays Shouldn’t Involve Sales

With the notable exception of non-profits and other civil organizations who work with veterans, it is generally not a good idea for commercial entities to engage in any sort of social media campaigns involving holidays like Veterans Day or Memorial Day. At best, your...

More Than Mobile

Jeremy Girard writing for Smashing Magazine uses a unique case study to explain why selling responsive is so important for clients, even for a client who reported to have only 2% of its traffic from mobile phones: Two percent of traffic from mobile devices is so low a...

Launched: I am Not a Jet Owner

This week ReadyMadeWeb launched IamNotaJetOwner.com for the Hispanic Leadership Fund. This is a great example of a mini-site that can be used to get out in front of a hot political issue. This sort of format can also work well for the launch of a new product or for an...