Traffic Measurement in New Media
I recently gave a talk to a group of young non-profit leaders interested in learning more about new media and how to measure the effectiveness and impact of marketing efforts. I thought I'd share the keynote presentation in which I cover issues such as the unreliable and inexact nature of online traffic data, Google Analytics, Quantcast, HootSuite, Facebook, and bulk email measurement, specifically MailChimp.
Read MoreMaking Sense of Web Traffic Numbers
Carl Bialik of the Wall Street Journal recently covered the business of web traffic measurement and how the data gathered by services like Compete, Quantcast, comScore, Omniture, and Google Ad Planner differs wildly. I'd like to shed a little light on why measurements from these big-name firms can differ so wildly and how you can still make sense of the world of online advertising even if the numbers are less than solid.
Read MoreLearning About the Demographics of Your Visitors Using Quantcast
Unlike Google Analytics or other analytics packages, Quantcast combines direct measurement of your site's traffic with what's known as "panel data," which is data collected from surveys of Internet users. By combining these two data sets Quantcast is able to tell you not only how many people are visiting your site, but also things about those visitors like their income level, age, sex, educational attainment and other useful info. This information is useful to you if you want to sell advertisi ...
Read MoreGoogle Releases New Analytics API Features
Google has released a whole bunch of changes to the Analytics API such as access to advanced segments, goal-related data, and custom variables, along with several other new features. It’s worth checking out all the changes over at the Google Analytics Blog.
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