If you watched the Superbowl back in February, then you likely caught Google “Parisian Love” ad. The ad tells the story of a young man who moves to Paris, meets a girl, falls in love, and eventually starts a family.
This otherwise cliche story was made into a very creative ad by telling the entire story through search queries. Using only video from a computer screen it shows searches like “how to impress a French girl” and “what are truffles” to guide the television audience through the story. The ad powerfully demonstrates how Google is a fixture in modern life, providing us with the information we need to do everything from the trivial to the deeply meaningful.
Now Google has released Search Story Creator, a tool that will allow you to tell your own “search story,” just like “Parisian Love.”
So, I decided to make a video telling the story of some poor sap who made the mistake of using a closed-source website solution only to finally come around to open-source software, finally leading him to ReadyMadeWeb—shameless, I know. Check it out:
I think this tool has incredible potential for anyone looking to make a quick, easy parody video, especially anyone working on political or policy issues—if you can think of a sequence of search terms that are funny or at least a bit clever, you could make yourself a fairly successful video in only a few minutes.
For inspiration, check out “Parisian Love,” the search story that started it all:
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