Three Tools for Website Data Collection Forms
Many programs—especially bulk emailers and payment systems—have their own form creators which will generate a form for your website, but that form is single-purpose, processing data for only that one program. Its great that services provide these form-creation features, but they just don't cover situations like automatically processing a payment, adding a person to your CRM, and placing them on a bulk email list.
Read MoreAvoiding the Fourth Kind
Software can be intuitive and blessedly easy or it can require expertise and training. Software can be free or can be sold at a price. If you were to categorize the entire world of software by these two dimensions—easy vs. hard and free vs. paid—you'd notice that all the software you've grown to hate is at the nexus of difficult and expensive. That type of software is the dreaded fourth kind.
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