Check out this video from Seth Stevenson, the ad critic at Slate. He explains how Slate’s V—Slate’s video site—ran an ad campaign on Fox News for only $100.
This wasn’t prime-time ad real estate—it was re-runs of Glenn Beck shown at 3am—but it proves the point about how easy it can be to run a nation-wide TV campaign from your computer.
HT Jerry Brito.
Cord is the director of new media at the Mercatus Center at George Mason University. He has been a web developer for over a decade, working with non-profits to rein in their web development costs and grow their online audiences through simple best practices.
