I recently gave a talk to a group of young non-profit leaders interested in learning more about new media and how to measure the effectiveness and impact of marketing efforts. I thought I’d share the keynote presentation in which I cover issues such as the unreliable and inexact nature of online traffic data, Google Analytics, Quantcast, HootSuite, Facebook, and bulk email measurement, specifically MailChimp.
Measurement in New Media
View more presentations from Cord Blomquist.
Cord is the director of new media at the Mercatus Center at George Mason University. He has been a web developer for over a decade, working with non-profits to rein in their web development costs and grow their online audiences through simple best practices.
