Archive for 2009

How-To: Generate a Sitemap in WordPress

There are several plugins for WordPress that will create a sitemap, but my favorite is Google XML Sitemaps created by Arne Brachhold of Kernen im Remstal in Baden-Württemberg, Germany. Though Mr. Brachold's name and city are difficult for me to pronounce, his plugin is exceptionally easy to use. It's also very frequently updated—2009 alone saw over 10 updates to the plugin—which means that bugs are frequently being identified and fixed and the plugin is kept up-to-date with changes at Googl ...

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SEO Best Practices: The Importance of Sitemaps

Whatever platform you're using—Drupal, Joomla, WordPress, etc.—it's vital to Search Engine Optimization (SEO) to generate a sitemap and regularly submit it to Google, Bing, and Yahoo! A sitemap serves as a sort of table of contents for your website. This table of contents can be submitted to search engines so that each page of your website and their relationship to each other is clearly comprehensible.

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How-To: Grow Your Twitter Followers (Without Hiring a “Guru” and Without Becoming a Spammer)

Working in the non-profit world means I deal with a small budget for new media promotion, but I'm still expected to get the Mercatus Center's research out to as many people as possible. Twitter has been a great promotions tool because it allows you to find people interested in the topics you write about as well as folks interested in people or groups similar to you. In other words, Twitter makes it easy to find your audience and to do it quickly.

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